Ad network requirements in 2026 range from no published traffic minimum at AdSense to 1,000 sessions from Tier 1 countries for Journey by Mediavine, 10,000 monthly pageviews for Monumetric Propel, 25,000 for Raptive, 250,000 monthly active users for Ezoic and 500,000 monthly pageviews for Playwire. Mediavine’s main program now looks at $5,000 in annual ad revenue instead of traffic.
In 30 seconds
- Under 1,000 Tier 1 sessions a month: AdSense or the Media.net contextual program.
- 1,000 Tier 1 sessions over 30 days: Journey by Mediavine.
- 10,000 to 80,000 pageviews a month: Monumetric Propel.
- 25,000 pageviews a month: Raptive.
- $5,000 in annual ad revenue: Mediavine.
- 250,000 monthly active users: Ezoic. 500,000 pageviews a month: Playwire.
Ad network requirements at a glance (2026)
“Not published” means we read the network’s own pages and they do not state the term. “Check current terms” means we could not confirm the point on a first-party page, so we left the number out. Every network reviews sites before it accepts them.
| Network | Entry requirement | Traffic geography | Exclusive | Publisher share | Payment terms | Minimum payout |
|---|---|---|---|---|---|---|
| Google AdSense | Original content that meets AdSense policies. Applicant aged 18 or over. No traffic number published. | Not published on the eligibility page | No | 80% after the advertiser platform’s fee, about 68% when ads are bought through Google Ads | Check current terms | $100 (USD accounts) |
| Media.net (contextual ads program) | “A reasonable volume of visitors” and high-quality content. No number published. | Majority from the US, Canada or UK | No, per the program FAQ | Check current terms | Check current terms | Check current terms |
| Journey by Mediavine | 1,000 sessions from Tier 1 countries over 30 days, with GA4 connected | Tier 1: US, Canada, UK and Australia | Yes, programmatic | 70% of gross proceeds | Net 65 | Check current terms |
| Mediavine | $5,000 in annual ad revenue | Not published on the requirements page | Yes, programmatic | From 75% under $100,000 a year up to 90% at the top tiers, for sites launched after January 1, 2026 | Net 65 | $100 for most methods, $200 for eCheck or local bank transfer |
| Monumetric Propel | 10,000 to 80,000 pageviews a month, WordPress or Blogger, $99 implementation fee | At least 50% from the US, UK, Australia and Canada | Check current terms | Check current terms | Net 60, paid within the first 10 business days | $10 |
| Raptive | 25,000 pageviews a month | 50% from the US, UK, Canada, New Zealand or Australia below 100,000 pageviews, 40% above | Yes, display and video | At least 75% of ad revenue | Net 45, paid by the 15th | $25, or $100 by wire for most countries |
| Ezoic | 250,000 monthly active users for new sites. An Incubator for smaller sites. | Not published on the requirements page | Check current terms | Check current terms | Net 30 by default. Net 60 or Net 90 with a bonus. | $20 |
| Playwire | 500,000 pageviews a month for websites, or 1,000 daily active users for apps | A good footprint in English-speaking countries (US, UK, Canada) | Check current terms | Revenue share, percentage not published | Net 60 | Check current terms |
Sessions, pageviews, users or revenue: what each network counts
The networks do not measure the same thing, so one traffic number cannot tell you where you qualify. Ezoic counts monthly active users. Journey by Mediavine counts sessions from Tier 1 countries over 30 days. Raptive, Monumetric and Playwire count pageviews. Mediavine’s main program looks at annual ad revenue instead of traffic.
In Google Analytics, users, sessions and views are separate metrics. Read the one each network names, over the same 30 days, and check the share that comes from the countries it lists.
Which network can you join at your traffic level?
Meeting a minimum lets you apply. It does not guarantee approval.
Under 1,000 Tier 1 sessions a month
AdSense publishes no traffic minimum on its eligibility page. It asks for original content that meets its policies and an applicant aged 18 or over. The Media.net contextual ads program asks for “a reasonable volume of visitors” without giving a number, with most traffic from the US, Canada or UK.
1,000 Tier 1 sessions to 10,000 pageviews
Journey by Mediavine becomes an option at 1,000 sessions from Tier 1 countries over 30 days, with a connected GA4 account. Journey’s help center lists Wix and Blogspot as incompatible platforms.
10,000 to 25,000 pageviews
Monumetric’s Propel program covers sites with 10,000 to 80,000 pageviews a month. It asks for WordPress or Blogger, at least 50% of traffic from the US, UK, Australia and Canada, and a $99 implementation fee.
25,000 to 250,000 pageviews
Raptive starts at 25,000 pageviews a month. Below 100,000 pageviews it asks for 50% of traffic from the US, UK, Canada, New Zealand or Australia, and 40% above that. Mediavine’s main program does not use a traffic number. It asks for at least $5,000 in annual ad revenue.
250,000 users or 500,000 pageviews and above
Ezoic asks new sites for 250,000 monthly active users. Its Incubator selects 20 smaller sites or apps each month. Playwire asks for 500,000 pageviews a month for websites.
What changed in 2026
Mediavine moved to revenue-based programs in January 2026. Its help center says eligibility now depends on a site’s annual ad revenue, and that sites qualified at 50,000 monthly sessions before the change.
Ezoic now asks new sites for 250,000 monthly active users and offers an Incubator for smaller sites. Sites already using Ezoic before the change are grandfathered. Its requirements page gives the cut-off as February 19, 2026, and its Incubator page as February 18, 2026.
Raptive’s help center gives a current minimum of 25,000 pageviews a month. Older comparison tables can show other figures, so check the date on any number you read.
Requirements beyond traffic
- Geography: Journey, Raptive, Monumetric Propel, Playwire and the Media.net contextual program all name target countries.
- Content: every network reviews content quality and brand safety. Raptive and Mediavine ask for original content with human involvement or human traffic.
- Platform: Journey lists Wix and Blogspot as incompatible. Monumetric Propel needs WordPress or Blogger.
- Analytics: Journey needs a connected GA4 account. Raptive and Playwire ask for Google Analytics, and Ezoic verifies traffic through it.
- Domain age: Raptive asks for a domain that is at least 6 months old.
- Exclusivity: Mediavine, Journey by Mediavine and Raptive require exclusivity.
Network by network
Google AdSense
AdSense asks for your own content that meets its program policies, an applicant aged 18 or over, and access to the site’s HTML source. Publishers receive 80% of revenue after the advertiser platform’s fee, which Google puts at about 68% for ads bought through Google Ads. The payment threshold is $100 for USD accounts. AdSense is not exclusive.
Media.net
The Yahoo! Bing Network contextual ads program, run with Media.net, asks for high-quality content and traffic, “a reasonable volume of visitors”, a majority of traffic from the US, Canada or UK, and English as the main language. Its FAQ says the ads can be used alongside other providers. Revenue share and payment terms: varies, check the network’s current terms.
Journey by Mediavine
Journey asks for at least 1,000 sessions from Tier 1 countries over 30 days, a connected GA4 account, and original, brand-safe content that is updated often. Publishers receive 70% of gross proceeds with no additional fees, on Net 65 terms. Journey requires exclusive access to programmatic inventory.
Mediavine
Mediavine asks for at least $5,000 in annual ad revenue, original content, clean human traffic and good standing with AdSense and Ad Exchange. For sites launched after January 1, 2026, the revenue share starts at 75% under $100,000 a year and rises to 90% at the top tiers. Payment is Net 65 with a $100 minimum for most methods. The first 90 days are a commitment period, then either side can end the agreement with 30 days’ written notice.
Monumetric
The Propel program covers 10,000 to 80,000 pageviews a month on WordPress or Blogger, with a sidebar at least 300 pixels wide, room for at least 6 ad slots and at least 50% of traffic from the US, UK, Australia and Canada. It charges a $99 implementation fee. Payment is Net 60 with a $10 minimum. Exclusivity and revenue share: check the network’s current terms.
Raptive
Raptive starts at 25,000 pageviews a month. Below 100,000 pageviews it also asks for 50% of traffic from the US, UK, Canada, New Zealand or Australia, long-form, original content with human involvement, Google Analytics and a domain at least 6 months old. Its service agreement gives publishers at least 75% of ad revenue and makes Raptive the exclusive source of display and video ads. Payment is Net 45, paid by the 15th, with a $25 minimum.
Ezoic
Ezoic asks new sites for 250,000 monthly active users, verified through Google Analytics, along with Google policy compliance and a language AdSense supports. Smaller sites can apply to the Incubator. Payment is Net 30 by default, or Net 60 with a 1.5% bonus or Net 90 with a 2.25% bonus, with a $20 minimum. Exclusivity and revenue share: check the network’s current terms.
Playwire
Playwire asks for 500,000 pageviews a month for websites, a good footprint in English-speaking countries, Google Analytics, invalid traffic no higher than 7%, an HTTPS privacy policy and room for at least three ads per device. It works on a revenue share and pays Net 60. The share percentage and exclusivity: check the network’s current terms.
Before you apply
Networks review your site before they accept it. Sulvo’s free 100-point diagnostic reads the public evidence on your site, including your ad stack, ads.txt, consent and delivery, and shows the findings in your browser. Run it before you apply, and again after you launch with a new network.
Ready to switch? How to move without losing revenue
Approval is only the first step. Before you give notice, read your current exit terms, plan cutover day around ads.txt and consent, and give the new network at least 30 days before you compare.
Frequently asked questions
What are the minimum requirements for Mediavine in 2026?
Mediavine’s main program asks for at least $5,000 in annual ad revenue, original content, clean human traffic and good standing with AdSense and Ad Exchange. Sites below that can look at Journey by Mediavine, which starts at 1,000 sessions from Tier 1 countries over 30 days.
How many pageviews do you need for Raptive?
Raptive’s help center gives a minimum of 25,000 pageviews a month. Below 100,000 pageviews it also asks for 50% of traffic from the US, UK, Canada, New Zealand or Australia, and other content and site requirements.
What are Ezoic’s requirements in 2026?
Ezoic asks new sites for 250,000 monthly active users, verified through Google Analytics. Sites that already used Ezoic before February 2026 are grandfathered, and smaller sites can apply to the Incubator.
Which ad network accepts small sites?
AdSense publishes no traffic minimum on its eligibility page, and the Media.net contextual ads program asks for a reasonable volume of visitors without a number. Journey by Mediavine starts at 1,000 sessions from Tier 1 countries over 30 days.
Do ad networks count sessions or pageviews?
It depends on the network. Journey counts Tier 1 sessions, Raptive, Monumetric and Playwire count pageviews, Ezoic counts monthly active users, and Mediavine’s main program uses annual ad revenue.
Does US traffic matter for ad network approval?
Yes, for several networks. Journey counts sessions from Tier 1 countries, Raptive and Monumetric Propel set a minimum share from the US and other named countries, and Playwire looks for a good footprint in English-speaking countries.
Which ad networks require exclusivity?
Mediavine and Journey by Mediavine require exclusive control of programmatic ads, and Raptive is the exclusive source of display and video ads during its agreement. AdSense and the Media.net contextual program allow other ads alongside theirs.
What is the minimum payout for Mediavine, Raptive and Ezoic?
Mediavine’s minimum is $100 for most payment methods. Raptive’s is $25, or $100 for most wire transfers. Ezoic’s is $20. Each network publishes the details on its payment pages, linked below.
Can I apply to more than one ad network at once?
The pages we checked set rules for running a network’s ads, not for applying. Mediavine, Journey by Mediavine and Raptive require exclusivity once their ads run, so read each agreement before you accept an offer.
Sources
Each fact links to the network’s own page. Last checked: October 28, 2026. Terms change, so confirm them with the network before you sign.
Google AdSense Help: Eligibility requirements for AdSenseGoogle AdSense Help: Using AdSense with other adsGoogle AdSense Help: AdSense revenue shareGoogle AdSense Help: Payment thresholdsYahoo! Bing Network Contextual Ads (Media.net) program FAQJourney by Mediavine: Journey Minimum RequirementsJourney by Mediavine: Revenue ShareJourney by Mediavine: Payment FAQsJourney by Mediavine: How to remove your existing ads from a previous networkMediavine: Application requirementsMediavine Help: Programs and the publisher path to growthMediavine Help: Revenue shareMediavine Help: When am I getting paid?Mediavine Help: Payment methodsMediavine Help: Understanding your initial contract commitmentMediavine Help: Why Mediavine requires exclusivityMonumetric: Requirements for the Propel programMonumetric: Payment terms and how you are paidRaptive Support: Who is eligible for Raptive?Raptive Service AgreementRaptive Support: When do I get paid?Raptive Support: Payment methodsRaptive Support: Does Raptive recommend new ad networks for me?Ezoic Support: Getting started, Ezoic’s requirementsEzoic: Incubator programEzoic Support: Ezoic paymentsPlaywire: FAQ