Ad formats that fit your site.

Let the page set the boundaries.

Review the available space across the page types and devices you support. Check that an ad fits without covering navigation, interrupting reading, or colliding with another element.

Sulvo’s auto-responsive placements use the space available on your site. You can also control the ad unit size in the Sulvo dashboard. Start with those constraints before comparing different shapes or placements.

Give each format a clear role.

A sticky placement stays with the visitor as they scroll. An interstitial occupies a moment between pages. An in-page unit belongs to a specific space in the content. These are different experiences, so they deserve different evaluations.

Sulvo’s sticky formats work across devices and include close controls. Its interstitial formats are designed for subsequent pageviews, with frequency caps. Verify the actual behavior on your own pages as part of setup.

• Check the placement while scrolling and navigating.
• Test close controls on a touch screen and with a keyboard.
• Review frequency and timing across a full session.

Review behavior as well as appearance.

Format choices work alongside ad controls. Sulvo provides controls for refresh, lazy loading, frequency capping, and geography. Review the settings that apply to a unit before deciding how it should behave.

Change one part of the setup at a time when you can. That makes it easier to understand whether a result came from the placement, the format, or a change to its controls.

Evaluate the whole result.

Compare fill rate, viewability, CPM, and revenue per session using your own reporting. Keep the date range and device mix comparable, and include a direct review of the visitor experience.

Use the diagnostic again after implementation to check for technical and configuration issues. Keep a record of what changed, why it changed, and what the results showed. That record is the starting point for the next optimization.