Where impressions get lost.

Separate rate from delivery.

CPM describes a rate. Impression delivery describes whether an opportunity reached the point where an ad was served. A rate optimization and a delivery fix answer different questions, so keep them separate in your investigation.

Start with the reporting you have, and compare like with like: the same domain, device type, time range, and placement. A broad change in traffic mix can make a site-wide average hard to interpret.

Look at the delivery path.

Use a site diagnostic to investigate technical issues and ad configuration. Then review the affected pages in context. Check whether the placement is present, whether it fits the page, and whether the issue appears under the same conditions each time.

Consent availability and explicit ad blocking can also affect display and video impressions. Keep these observations distinct from an ad configuration issue; they may call for a different recovery approach.

• Name the affected placement and page type.
• Compare desktop and mobile behavior.
• Record the conditions that reproduce the issue.

Match recovery to your inventory.

Sulvo Boost is designed to recover otherwise lost display and video impressions due to missing consent and explicit ad-blocking attempts. It works across your demand.

Recovery eligibility depends on your setup. Discuss it with your Sulvo Account Manager, using the evidence from your investigation. A public diagnostic alone does not establish eligibility or guarantee a recoverable amount.

Measure what actually changed.

After a delivery fix or a recovery rollout, use your reporting to compare the relevant inventory before and after. Keep changes in traffic and demand in view rather than attributing every movement to a single intervention.

Track the whole outcome: impressions delivered, rates, and earnings. The aim is a healthier revenue system, with a clear explanation for what improved.