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Drivezing.com

A data driven publisher, selected Sulvo-powered stickies after reviewing all major providers

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“It is easy to put out ads and make revenue quickly, building long-term, repeatable value is harder. Sulvo matches our strategy and delivers on stickies”

- Chris Pressey, Drivezing.com

Summary

Drivezing.com selected Sulvo as it's partner because Sulvo's strategy of improved revenue without sacrificing a great UX aligned with theirs.

Background

Drivezing.com is a major publication with worldwide traffic focused on the auto industry. To best optimize revenue they obsess over data to impact three areas of focus:

  • Provide great content
  • Build a loyal audience
  • Deliver a great UX

Problem

After reviewing a strategy to meet these criteria drivezing.com determined that they should test sticky ad units on their sites. Drivezing.com thoroughly tested sticky results from all major providers and selected Sulvo for its sticky partner. Drivezing.com had very rigorous selection criteria:

  • Amazing UX (quality of ads and no impact on user engagement with the site)
  • High Expectation on prime placements. A sticky had to perform significantly better than other banners (high rates and high fill, even outside the U.S.)
  • Stickies may impact standard banner revenue, total page revenue must be higher with sticky ads

Solution

After an exhaustive search, Sulvo was the provider that could deliver on all of their strict criteria. While most other providers recommended waiting 2-3 months to judge results, slowing the feedback loop and increasing opportunity cost, Sulvo started delivering better results immediately and optimized those results within a few days.

In addition, drivezing.com found other benefits like a simple implementation, great rates for international traffic, high-quality ads from premium advertisers, and improved site speed compared to heavy loading formats.

Chris Pressey from drivezing.com recommends Sulvo stickies as they:

“Delivered our target metrics on revenue and engagement within days of launch, not weeks”

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