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Cross-system revenue optimization is highly challenging for most media companies. Most digital revenue systems have significantly diverged from the standards over the years. Simultaneously, even the most basic IAB definitions such as “Impressions” were updated more than three times in just the last couple of years.
Revenue metrics belong in the Revenue Optimization system, not in a third-party analytics account. The alternative, which would be connecting multiple third-party systems for accurate reporting, can be a significant waste of time and resources.
If you connect your Prebid buyers to any existing system you should be able to report on the impressions from that system. Sulvo includes Prebid Analytics at no additional cost.
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