-
Discover the special
formats that the publisher
community loves.Turn visits into revenue with our high-engagement ad units.
Features
Regardless of the size of your audience, you will come out ahead with a wide margin.
See all the features and benefits below for full comparison.
Ad servers
without Sulvo
On your own
Increase Revenue
and Decrease Costs
Unblockable Unblocker
User-configurable
Non-existent
Non-existent
Audience Collector
User-configurable
Non-existent
Non-existent
No unfilled impression costs
Only sold impressions count
Default
Charges by Ad Request
Usually relies on a 3rd party that charges by ad request
Development and maintenance fees
Non-Required
High
Highest
Custom Ad Formats
UX-focused Sticky formats
Professionally designed
Tedious manual setup
Tedious manual setup
Responsive Ad formats
Automatic and fully responsive
Manual and only partially responsive
Manual and only partially responsive
Interstitial formats
Professionally designed
Tedious manual setup
Tedious manual setup
Custom Video Formats
Automatically supported
Sometimes supported
Manual setup
Combine Demand
Traditionally sold Direct Ads
Simple
Complex
Complex
Hosted Prebid Connectors
Included (no % fee)
5-30% and sometimes not Prebid-compatible
No % fee but both 3rd party ad serving fees and the highest overall maintenance costs apply
Special Connectors for non-prebid programmatic demand
Out of the box
Non-existent
Costly and complex
Advanced Features for Power Users
Advanced Reporting
UTMs, Prebid Analysis
Included
Add-on or no custom reporting
Manual or no custom reporting
Custom Ad controls
Lazy Load, Refresh, etc
User-configurable
Tedious manual setup
Tedious manual setup
Format-based frequency capping
Advanced, format-aware
Basic
Basic
Geo-Blocking
Included
Basic
Manual
Protect Reputation and Revenue
Bot-scoring & Filtering
Included
Expensive
Expensive
Issues Reporting to protect revenue
Policy issues, TCF Errors
24/7 always-on
Basic
Manual
Site Protection against abusive advertisers
Sulvo-published and maintained
Non-existent
Non-existent
Personalized Ads Compliance
GDPR, CCPA, etc
Advanced, country-aware
Overly complex
Difficult to manage
Bid Shading avoidance
Included
Non-existent
Non-existent
SPO avoidance to protect revenue
Supply-path-optimization avoidance
Included
Non-existent
Non-existent
US-based support
US-based and high quality
Varied locations and usually slow
Non-existent
Pricing
Up to
250 million
monthly sold ad impressions:
Above
250 million
monthly sold ad impressions:
Ad Servers
Below
100 million
monthly ad requests:
Sometimes free
Above
100 million
monthly ad requests:
Expensive
Extra Benefits
When you do not sell an impression, it does not count towards your monthly Sulvo quota. Ad servers generally count "unfilled impressions" just like any other served and sold impression, even though you have not actually served an ad.
When working with us, you can also leverage Sulvo's industry partners to receive increased rates, reach new demand, and receive faster payments for your available inventory.
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