Discover the special formats that the publisher community loves.
Turn visits into revenue with our high-engagement ad units.
Features
Regardless of the size of your audience, you will come out ahead with a wide margin.
See all the features and benefits below for full comparison.
Increase Revenue and Decrease Costs
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User-configurable
Ad servers
without Sulvo
Non-existent
On your own
Non-existent
Audience Collector
User-configurable
Ad servers
without Sulvo
Non-existent
On your own
Non-existent
No unfilled impression costs
Only sold impressions count
Default
Ad servers
without Sulvo
Charges by Ad Request
On your own
Usually relies on a 3rd party that charges by ad request
Development and maintenance fees
Non-Required
Ad servers
without Sulvo
High
On your own
Highest
Custom Ad Formats
UX-focused Sticky formats
Professionally designed
Ad servers
without Sulvo
Tedious manual setup
On your own
Tedious manual setup
Responsive Ad formats
Automatic and fully responsive
Ad servers
without Sulvo
Manual and only partially responsive
On your own
Manual and only partially responsive
Interstitial formats
Professionally designed
Ad servers
without Sulvo
Tedious manual setup
On your own
Tedious manual setup
Custom Video Formats
Automatically supported
Ad servers
without Sulvo
Sometimes supported
On your own
Manual setup
Combine Demand
Traditionally sold Direct Ads
Simple
Ad servers
without Sulvo
Complex
On your own
Complex
Hosted Prebid Connectors
Included (no % fee)
Ad servers
without Sulvo
5-30% and sometimes not Prebid-compatible
On your own
No % fee but both 3rd party ad serving fees and the highest overall maintenance costs apply
Special Connectors for non-prebid programmatic demand
Out of the box
Ad servers
without Sulvo
Non-existent
On your own
Costly and complex
Advanced Features for Power Users
Advanced Reporting
UTMs, Prebid Analysis
Included
Ad servers
without Sulvo
Add-on or no custom reporting
On your own
Manual or no custom reporting
Custom Ad controls
Lazy Load, Refresh, etc
User-configurable
Ad servers
without Sulvo
Tedious manual setup
On your own
Tedious manual setup
Format-based frequency capping
Advanced, format-aware
Ad servers
without Sulvo
Basic
On your own
Basic
Geo-Blocking
Included
Ad servers
without Sulvo
Basic
On your own
Manual
Protect Reputation and Revenue
Bot-scoring & Filtering
Included
Ad servers
without Sulvo
Expensive
On your own
Expensive
Issues Reporting to protect revenue
Policy issues, TCF Errors
24/7 always-on
Ad servers
without Sulvo
Basic
On your own
Manual
Site Protection against abusive advertisers
Sulvo-published and maintained
Ad servers
without Sulvo
Non-existent
On your own
Non-existent
Personalized Ads Compliance
GDPR, CCPA, etc
Advanced, country-aware
Ad servers
without Sulvo
Overly complex
On your own
Difficult to manage
Bid Shading avoidance
Included
Ad servers
without Sulvo
Non-existent
On your own
Non-existent
SPO avoidance to protect revenue
Supply-path-optimization avoidance
Included
Ad servers
without Sulvo
Non-existent
On your own
Non-existent
US-based support
US-based and high quality
Ad servers
without Sulvo
Varied locations and usually slow
On your own
Non-existent
Pricing
Up to
250 million
monthly sold
ad impressions:
Above
250 million
monthly sold
ad impressions:
Ad Servers
Below
100 million
monthly ad requests:
Sometimes free
Above
100 million
monthly ad requests:
Expensive
Extra Benefits
When you do not sell an impression, it does not count towards your monthly Sulvo quota. Ad servers generally count "unfilled impressions" just like any other served and sold impression, even though you have not actually served an ad.
When working with us, you can also leverage Sulvo's industry partners to receive increased rates, reach new demand, and receive faster payments for your available ad inventory.
Sulvo is a global publisher focused intelligence platform that helps digital publishers maximize advertising income. Our patented technology helps publishers find the highest revenue impacting errors on their website that cause lost impressions and missing ad revenue. Sulvo's technology is able to recover lost impressions due to misconfigured site code, unideal ad unit configurations and outdated components. Sulvo is even able to help publishers recover ad income from ad blockers, bots and AI agents, optimizes site performance through site audits and provides enterprise-grade bot filtering, all with zero ad serving fees up to 250 million monthly ad impressions. Trusted by enterprise publishers in over 50 languages worldwide.
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