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Encolombia.com
Encolombia.com, Colombia’s very first website, is partnering with Sulvo to increase and move revenue from direct to programmatic
“As publishers, it is very hard to monetize and provide quality, original content. We have found in Sulvo a partner that can finally help us focus on great content as they deliver on revenue. We trust their experience and knowledge.”
- Natalia Franco, encolombia.com
Summary
With Sulvo’s help, encolombia.com has made the leap to programmatic in a meaningful way, enabling them to stabilize revenue and continue to focus on great content.
Background
Encolombia.com was the first website launched in Colombia. Though they started as a healthcare site they recognized that their audience wanted more information, encolombia.com now delivers content in 25 different categories. An Alexa top 10k site, they are focused on continuing to provide great, original content to visitors both in Colombia and worldwide.
Solution
Encolombia.com chose Sulvo as their programmatic partner. Initially, the monetization team at encolombia.com was skeptical about programmatic’s ability to replace any meaningful portion of their direct sales revenue.
Mainly through the increase from Sulvo-powered stickies, encolombia.com has shifted revenue from 10% programmatic, to 50% programmatic.
With Sulvo’s help, they continue to build their programmatic strategy to increase programmatic revenue even further as the market continues to mature in Latin and South America. This increase in programmatic has helped to stabilize revenue and enabled continued focus on content.
If there is one thing Natalia Franco from encolombia.com would say to other publishers it would be:
“You will see results; every hour, every day, every week. With Sulvo you have control of the results.”
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